In this
entry, I would like to share a video before starting my content. This video is
a thai video done by Wacoal Thailand and this is the third story from “My
beautiful Woman”.
From the beginning
of this video, it illustrates a young single mother with her “daughter”.
Being a family relationship between young single mother and daughter, they face
abundance of hardship yet their bond together is unbreakable.
Through this
hardship and the beyond the call of “Motherhood”, love and community without
the desire for any form of outward recognition, this video is successfully
attach with audiences on an emotional, spiritual and heartfelt level.
What I think,
this is one of the fine examples of showing something related to unpleasant
topic (single parent family) and their approach is appropriate and refreshing
on advertising their products. Even though the actual products didn’t appear or
related in this story of a single mother and a daughter, this heartwarming
video is already rising the fame and attention from audience with what I mention
in entry 5 (emotional appeal). Besides, this single parent family also jumps
from the stereotype image of completed family (nuclear family).
However,
toward the end of the story, we will realize that actually the daughter is
adopted by the young girl. The baby is abandoned by her parents. Which mean, their
relationship is adoptees and adoptive parent. Besides, I assume that this young
girl also has similar encounter with the baby, abandoned by her parent. The proven
reasons are start from she starts burst into tears after discover the baby and their
living lifestyle which shown 2:30 mins in the video. This is a clever execution
on bring another serious topic indirectly to rise the awareness of abandoned baby
issues.
From here, it
shows one of fine examples of advertisers out of the box and reflecting
something more reality storyline which justify with nowadays scenario.
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