Sunday 16 February 2014

Entry 10: Structure and draft




This is my essay structure (roughly) after having consultation with Chiat.
In the beginning part, i plan to illustrate the big picture of the role/power of the advertising by case study and the definition of nuclear family.

In the content, i will focus more on point 1 (Stereotype & repetition), point 4 (Emotional and rational appeals) and point 6 (Profits). Three of them will be supported by case study or examples. Most of the case study will be depend on commercial video which related to family value.

In the conclusion, i will show my stand on agree on equal representation between reality and mass media. This stand will be supported by the acceptance of social and case study on non-nuclear family and the audiences' responses on it.



Here, is my hand written documentation and progress:






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